Marketing and Promoting are easily two of the most important factors in a successful business. Progressive International Motorcycle Show has the same opinion. They hired an advertising and branding studio called i.d.e.a. to create a series of human motorcycles from the contorted bodies of yoga experts and circus performers.
The bikes took around 15 hours each to perfect including the body painting, stretching and photography. Poses were held from 15 seconds to 2 full minutes! Imagine the pain and soreness these Yoga gurus went through. This wasn’t a problem considering the two massage therapists on set.
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