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The Psychology of Music: Can Melody Help You To Sell Your Home?

Whether you are trapped in a cycle of debt and negative equity or simply wish to capitalise on existing market growth, you may well have a pressing need to put your home on the market. This is an immensely personal decision to undertake, although I admit to being influenced by market factors when considering the need to sell my house quickly and for a profit.

UntitledAmid the pages of largely redundant advice that I found online to help me offload my property, there was one nugget of inspiration that was hard to ignore.

More specifically, I became intrigued by the psychology of music and the impact that it has on the psyche of each individual. Even the neurological process of absorbing music and its meaning is complex and enduringly fascinating, as it involves almost every single aspect of the brain and takes longer than you might appreciate. Above all else, it became apparent that music could be used to solicit an emotional response from potential buyers, while also creating a positive mood and ambience that encourages them to consider making an offer on the property.

Although this may sound strange, it is important to note that we are not talking about loud, oppressive music or dark, heavy tones. These are subtle tones that are playing in the background while viewers make their way around the home, unaware that their mood and outlook is being influenced by the constant sound of indistinct melodies. The main challenge is selecting suitable music for this endeavour, primarily because our appreciation for melody is extremely subjective and one person’s preferences may be entirely offensive to another’s’ ear.

With this in mind, the key to remain as objective as possible and refrain for selecting individual songs to create a playlist. Instead, it is important to listen carefully to potential tracks and identify the underlying beat, taking a decision as to whether or not it is positive or not.

Above all else, you will need to play positive songs that create a more upbeat mood and influence a forward-thinking outlook. This will ensure that buyers are in the right frame of mind as they traverse your property, putting them in the best possible mind-set to make a favourable decision.

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